{"id":60216,"date":"2025-05-05T04:00:06","date_gmt":"2025-05-05T11:00:06","guid":{"rendered":"https:\/\/bcaletrail.ca\/?p=60216"},"modified":"2025-05-06T11:57:48","modified_gmt":"2025-05-06T18:57:48","slug":"brewing-equality-with-the-beer-babes-family","status":"publish","type":"post","link":"https:\/\/bcaletrail.ca\/brewing-equality-with-the-beer-babes-family\/","title":{"rendered":"Brewing Equality With the Beer Babes Family"},"content":{"rendered":"

Meet the Beer Babes Family: In this blog,\u00a0Hannah Irvine takes us inside a collaborative brew day at Cannery Brewing, where the Beer Babes Family\u2014a charitable organization empowering women in beer\u2014joined forces with industry professionals to create a Mango Milkshake IPA. Beyond just making delicious beer, this “Babe Brew” collaboration shows how the Beer Babes Family is changing the narrative for women in brewing while raising funds to support female beer entrepreneurs.<\/em><\/p>\n

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It may be sacrilege to say this, but I don\u2019t think that beer is the best thing about the brewing industry. Controversial, I know! Sure, it\u2019s the ultimate aim, and the delicious reward for all the hard work, sweat, and tears, but really, the highlight of this industry isn\u2019t the liquid in your glass, but the people behind it. <\/span><\/p>\n

How many other industries are there where numerous individual businesses support and collaborate with one another for the benefit of everyone, rather than compete for attention? I love that would-be rival breweries come together to form \u201cBeer Blocks\u201d, share resources in brewery collectives, and work together to create unusual and unique collaboration brews.\u00a0<\/span><\/p>\n

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Beer Babes Family collab brew day at Cannery Brewing in Penticton, BC (photo: Hannah Irvine)<\/figcaption><\/figure>\n

In recent years, the industry has also worked hard to confront inequalities and support underrepresented groups within the brewing community. Organizations like Pink Boots Society<\/a> have worked tirelessly behind the scenes to address gender divisions, champion diversity, and promote an equitable community. Having cheered these groups from the sidelines for many years, I was thrilled to be invited to join an inspirational group of women (and a few men) from the beer industry for a brew day at Cannery Brewing<\/a> in Penticton. And this wasn\u2019t any old brew day, we would be brewing a Mango Milkshake IPA \u201cBabe Brew\u201d – an exciting collaboration between Cannery Brewing and the Beer Babes Family<\/a>.<\/span><\/p>\n

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The label for the soon-to-be-release Babe Brew Mango Milkshake IPA at Cannery Brewing in Penticton, BC<\/figcaption><\/figure>\n

For those of you who are unfamiliar with the Beer Babes Family, they are a charitable organization that describes themselves as \u201ca global inclusive community for all women in beer\u201d. Co-founder Roxy Brossoit explains that the organization works to \u201csupport and positively engage all women in the beer community\u201d from \u201cthe casual beer drinkers to the highest level of brewers, Cicerones, and Beer Judges.\u201d I have to admit that I was initially a little sceptical of the name \u201cBeer Babes\u201d. I have never considered myself a \u201cbabe,\u201d and the connotations that the name invokes did not sit comfortably with me. My mind was put at ease, though, once I had chatted with a couple of women connected to the Beer Babes Family about this issue. Far from reinforcing the stereotype of a \u201cbabe,\u201d the name had been carefully chosen to challenge preconceptions of women in the beer industry, and what it means to be a \u201cbeer babe.\u201d In doing so, the organization is striving to change the narrative, from one where women in the brewing industry were limited to a sexualised role of selling or serving beer, to one in which women are empowered in all aspects of the industry.\u00a0<\/span><\/p>\n