{"id":40034,"date":"2023-02-22T04:00:13","date_gmt":"2023-02-22T12:00:13","guid":{"rendered":"https:\/\/bcaletrail.ca\/?p=40034"},"modified":"2023-02-21T10:44:43","modified_gmt":"2023-02-21T18:44:43","slug":"dont-fear-the-near-beer-a-sober-curious-guide-to-non-alcoholic-beer-in-bc","status":"publish","type":"post","link":"https:\/\/bcaletrail.ca\/dont-fear-the-near-beer-a-sober-curious-guide-to-non-alcoholic-beer-in-bc\/","title":{"rendered":"A Sober-Curious Guide to Non-Alcoholic Beer in BC"},"content":{"rendered":"
WARNING: the following post includes graphic descriptions of sobriety.<\/strong><\/h5>\n

Dry January. Sober October. SepTemperance.<\/span><\/p>\n

Okay, the last one is a <\/span>fugazi<\/span><\/i>. But as we\u2019ve all borne witness to a proliferation of occasions and events promoting sober-centric choices of late, we\u2019ve likewise seen a wave of low-ABV wines, mocktails and non-alcoholic beer flooding a dry market. A realm that was once but an empire of dust in the backs of bar fridges ruled over by a skunky bottle of O\u2019Douls and his trusty man-at-arms, Beck.<\/span><\/p>\n

These are halcyon days for non-imbibers, teetotalers and the sober-curious who walk among us. You know \u2019em. Always in fine fettle. Bright-eyed and bushy-tailed in the morning. Our dependably designated drivers.<\/span><\/p>\n

A personal note: As I write this, I\u2019m nine months clean and sober. Long and mostly embarrassing story short: COVID got the best of me. And brought out the worst. The isolation, the malaise, the fact that private liquor stores got into the third-party delivery game. It all added up to one bittersweet boilermaker that had me looking up from a bottom and realizing I needed to take an honest appraisal of my lifestyle and habits. Not to mention the fact that once you blow past your twenties the hangovers come at you as fast and furious as Dom Toretto.<\/span><\/p>\n

I took my cues and inspiration from fellow travellers navigating the beam, and sober celebrities who had decided to carry a message to others like Robin Williams, who dropped this gem in his iconic <\/span>A Night at the Met <\/span><\/i>standup album: “I\u2019ll have to sip a Perrier here. I had to stop drinking alcohol because I used to wake up nude in front of my car with my keys in my a**.”<\/span><\/p>\n

Whether you\u2019re cutting calories, cutting back or cutting it out altogether, there\u2019s never been a better time to sally forth into the sober zone.<\/span><\/p>\n

\"Nevertheless
Nevertheless from Strange Fellows Brewing in Vancouver BC<\/figcaption><\/figure>\n

Just ask <\/span>Iain Hill, Brewmaster\/Principal at <\/span>Strange Fellows Brewing<\/a>. The East Van<\/a> brewery just dropped a truly satisfying substitute they (and by “they” I mean Strange Fellows\u2019 creative design wizard <\/span>Christine Moulson) brilliantly dubbed <\/span>Nevertheless<\/b>.<\/span><\/p>\n

\u201cWe opened eight years ago, and if we had tried to do this back then, people would have really looked down their nose at it,\u201d he says. \u201cIn those days, no self-respecting brewer would have ever considered making a non-alcoholic beer.\u201d<\/span><\/p><\/blockquote>\n

But he was open-minded about exploring that avenue \u2014 so long as he didn\u2019t have to cede an inch of ground on one very key ingredient.<\/span><\/p>\n

\"Nevertheless
Nevertheless from Strange Fellows Brewing in Vancouver BC<\/figcaption><\/figure>\n

\u201cIt had to have integrity,\u201d he says.<\/span><\/p>\n

And while it\u2019s as fresh as petrichor after a long spell without rain, it instantly was an integral part of the Strange Fellows mystique. The can is characteristically on-brand, with Christine\u2019s trademark woodcut-style design showcasing an elephant with only three legs and a wee ditty on the label that hits the sober nail square on the head:<\/span><\/p>\n

Regarding the beast in the corner,
\n<\/span>So great we cannot ignore her,
\n<\/span>Delightful to share,
\n<\/span>A breath of fresh air,
\n<\/span>We thank her for keeping us sober.<\/span><\/em><\/p>\n

The elephant in the room. Not a leg to stand on. It <\/span>really<\/span><\/i> works.<\/span><\/p>\n

And so does the beer.\u00a0<\/span><\/p>\n

\u201cI\u2019m so happy with it. It\u2019s <\/span>BEER<\/b>, you know?\u201d he says, giddily.<\/span><\/p>\n

In spirit, it\u2019s a close cousin to their Talisman Pale Ale.\u00a0<\/span><\/p>\n

\u201cIt\u2019s got a lovely hop aroma (specifically, Amarillo, Mosaic and Citra), it\u2019s aromatic and fruity, the bitterness is a little bit pithy, but one of the things I really appreciate is that it\u2019s not lacking body,\u201d he says.<\/span><\/p>\n

And it\u2019s not. As Iain said, it\u2019s <\/span>BEER<\/b>. Or as near to beer as one can get, dear.<\/span><\/p>\n

\"Experimental
Experimental Non-Alcoholic IPA #37 with Citra from Superflux Beer Co. in Vancouver BC<\/figcaption><\/figure>\n

Down the street a few blocks in Yeast Van where all the cool kids hang and scratch their IPA itch, <\/span>Superflux<\/a> also jumped on (or is that off?) the wagon and released its small-batch <\/span>Experimental Non-Alcoholic IPA #37 with Citra<\/b>.<\/span><\/p>\n

All the \u2019Flux. No capacitor.<\/span><\/p>\n

How cool was it? So cool that the school flew through all its cans the same week it debuted.<\/span><\/p>\n

Looking for a gateway into sobriety that\u2019s as smooth and silky as that first sip of a frosty Orange Julius? This beauty instantly transported me to Arizona and my first taste of Huss Brewing\u2019s iconic Papago Orange Blossom.<\/span><\/p>\n

Tasting notes? Orange Creamsicle in a Pint Glass. How does that hit you?<\/span><\/p>\n

Their initial press release was unnecessarily self-effacing \u2014 almost apologetic \u2014 stating \u201cThe dry hop presents itself in the aroma in a much more \u2018raw hop pellet\u2019 way than we\u2019re used to\u201d.<\/span><\/p>\n

\"Experimental
Experimental Non-Alcoholic IPA #37 with Citra from Superflux Brewing in Vancouver BC<\/figcaption><\/figure>\n

Fiddlesticks. Let hints of lemon rind, orange blossom and vanilla be the real <\/span>mea culpa<\/span><\/i> for this beauty.<\/span><\/p>\n

It\u2019s good. Damn good. I tried to grab an extra four-pack to go the Friday of the week it was released and left empty-handed.<\/span><\/p>\n

\u201cWe approached this non-alcoholic IPA the same way we approach all the beer we make,\u201d says <\/span>Superflux Head Brewer Simon Jonsgma. \u201cWe pay close attention to every detail, use the best possible hops and create something delicious that we are proud of and want to drink ourselves.\u201d<\/span><\/p><\/blockquote>\n

Simon says: give the people what they want.<\/span><\/p>\n

\u201cWe\u2019ve noticed a positive response from our guests who usually drink beer but are looking for something that (they) can enjoy a few more of. We believe beer is inclusive and for absolutely everyone. Just because someone is choosing to not consume alcohol for whatever reason doesn\u2019t mean they shouldn\u2019t be able to drink beer.\u201d<\/span><\/p>\n

\"iOTA
iOTA non-alcoholic beers from Phillips Brewing in Victoria BC<\/figcaption><\/figure>\n

Across the Strait, Victoria\u2019s <\/a><\/span>Phillips Brewing<\/a> became one of the pioneers in helping folks stay on the straight and narrow by launching its <\/span>iOTA<\/b> suite of non-alcoholic beer.<\/span><\/p>\n

Labelled with a cheeky <\/span>\u201cResponsibly brewed by Irresponsible Brewers\u201d<\/span><\/i> tagline atop each 355-mL can, its Pilsner and Hazy IPA appeared on shelves in time for pandemic shut-ins to make their toasts to Auld Lang Syne in late 2021. The pilsner is light, malty and even-keeled, while the hazy is equal parts juicy, citrusy and smooth.<\/span><\/p>\n

The response and demand for the first two quickly ushered in a third entry \u2014 a pale ale with a profile balanced equally between malt and hops with a note of honey, floral hops and plenty of flavour.<\/span><\/p>\n

It was a natural progression for Phillips, though, considering it had already carved out a corner for itself in the non-alcoholic sphere with its line of <\/span>Sparkmouth and <\/span>Phillips sodas. Now you can find iOTA right there in the drink aisles at major retailers like Thrifty\u2019s and London Drugs and get your favourite near-beer delivered through its online store.<\/span><\/p>\n

\u201cWe saw an opportunity in the market to bring a great-tasting non-alcoholic craft beer to life,\u201d says <\/span>Phillips Marketing Manager Samantha Beck. \u201cWe’ve always been deeply passionate about brewing great craft beer, but sometimes there are times you want to share a beer with friends but it doesn’t work to have an alcoholic beer. So we decided to brew a delicious, flavour-forward craft non-alcoholic beer that lived up to our standards. The response so far has been very positive, especially for our Hazy IPA.\u201d<\/span><\/p>\n

\"iOTA
iOTA non-alcoholic beers from Phillips Brewing in Victoria BC<\/figcaption><\/figure>\n

Taste profiles and personal preferences aside, it also makes sense from a business standpoint for craft breweries to cut themselves in on a piece of the non-alcoholic action.<\/span><\/p>\n

According to 2021 articles by <\/span>Forbes<\/span><\/i><\/a>, consumption of low and no alcohol products is expected to rise by 31% in Canada by 2024, and 66% of U.S. adults in the 21-34 age bracket are reducing their alcohol consumption.<\/span><\/p>\n

Low-ABV beers like Nevertheless, iOTA and the long-winded Experimental Non-Alcoholic IPA #37 with Citra not only appeal to consumption curbers and those looking for ways to cut calories. They also give sober or sober-curious folks a good reason to head to their local brewery with friends for a guilt-free night out and fresh morning to follow.<\/span><\/p>\n

Once again with feeling, and in the sage words of Iain Hill: It\u2019s <\/span>BEER<\/b>. In taste. In mouthfeel. In aroma. In every delicious way except the waking-up-nude-in-front-of-your-car part.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

WARNING: the following post includes graphic descriptions of sobriety. Dry January. Sober October. SepTemperance. Okay, the last one is a fugazi. But as we\u2019ve all borne witness to a proliferation of occasions and events promoting sober-centric choices of late, we\u2019ve likewise seen a wave of low-ABV wines, mocktails and non-alcoholic beer flooding a dry market. … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":40045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1272],"tags":[],"itin-listings":[2285,2432,2445],"itin-regions":[],"itin-itineraries":[],"acf":[],"yoast_head":"\nA Sober-Curious Guide to Non-Alcoholic Beer in BC · The BC Ale Trail<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re cutting calories, cutting back or cutting out alcohol, there\u2019s never been a better time to sally forth into the sober zone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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