{"id":3156,"date":"2016-10-04T22:22:28","date_gmt":"2016-10-04T22:22:28","guid":{"rendered":"\/\/localhost:3000\/?page_id=2913"},"modified":"2023-08-28T13:47:33","modified_gmt":"2023-08-28T20:47:33","slug":"about-project","status":"publish","type":"page","link":"https:\/\/bcaletrail.ca\/about-project\/","title":{"rendered":"About the Project"},"content":{"rendered":"<div class=\"col-sm-12\">\n<h3 style=\"text-align: center;\">What makes BC craft beer so special?<\/h3>\n<h3 style=\"text-align: center;\">Well, it\u2019s <em>really good<\/em>.<\/h3>\n<p>British Columbia\u2019s brewers are innovators. They have been since John Mitchell and Frank Appleton built the Horseshoe Bay Brewery\u2014Canada\u2019s first microbrewery\u2014back in 1982. They are creative entrepreneurs, innovative business owners, who have nurtured their industry with desire and determination to be the best at what they do. And they\u2019ve succeeded. More than 180 breweries dot the super, natural landscape of BC with new operations opening at an unprecedented rate.<\/p>\n<p>Adding to that, BC Brewers win about one-third of all annual Canadian Brewing Awards despite the province having less than 20% of the country\u2019s breweries and less than 15% of the national population.<\/p>\n<figure id=\"attachment_20419\" aria-describedby=\"caption-attachment-20419\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-20419\" src=\"https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-1024x684.jpg?strip=all&lossy=1&quality=90&webp=90&avif=80&sharp=1&ssl=1\" alt=\"\u00cele Sauvage Brewing - Victoria - BC Ale Trail\" width=\"1024\" height=\"684\" srcset=\"https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-1024x684.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 1024w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-300x200.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 300w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-768x513.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 768w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-756x505.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 756w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-1134x757.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 1134w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail-500x334.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;ssl=1 500w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;w=384&amp;ssl=1 384w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;w=1536&amp;ssl=1 1536w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;w=1920&amp;ssl=1 1920w, https:\/\/ef5pdbk7uqr.exactdn.com\/app\/uploads\/2017\/07\/1-ile-Sauvage-Brewing-Victoria-BC-Ale-Trail.jpg?strip=all&amp;lossy=1&amp;quality=90&amp;webp=90&amp;avif=80&amp;sharp=1&amp;w=3840&amp;ssl=1 3840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-20419\" class=\"wp-caption-text\">\u00cele Sauvage Brewing in Victoria, BC<\/figcaption><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"col-sm-12\">\n<h3>At the heart of BC craft beer&#8217;s\u00a0success is a fierce loyalty that exists between beer enthusiasts and breweries.<\/h3>\n<p>Many brewers have enough trouble keeping up with local demand to even think about trying to distribute outside of the province. That means you have to travel here to taste the freshest beer, which is a good thing considering everything else British Columbia has to offer.<\/p>\n<p>Explore the BC Ale Trail. An array of world-class breweries are waiting to be discovered amid British Columbia\u2019s spectacular wilderness and scenery, along with a wide range of outdoor activities and urban experiences. New experiences are brewing nearby!<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><a href=\"\/about-team\">MEET\u00a0THE TEAM\u00a0<\/a><\/h3>\n<p>&nbsp;<\/p>\n<hr \/>\n<\/div>\n<div class=\"col-sm-6\">\n<h4>What&#8217;s an Ale Trail?<\/h4>\n<p>A BC Ale Trail is a series of self-guided itineraries highlighting local craft brewery destinations and the super, natural landscapes that surround them.<\/p>\n<p>Within each Ale Trail, you will find recommended itineraries to explore the respective destination \u2013 this includes an array of craft breweries, pubs, restaurants, cafes, liquor stores, outdoor activities, sightseeing, accommodations and more.<\/p>\n<p><span style=\"text-decoration: underline;\">Ale Trail itineraries are not gospel<\/span>; we recommend you venture off the grid and explore points of interest wherever you choose to visit. Take the BC Ale Trail on the road with you! Download our FREE <a href=\"https:\/\/bcaletrail.ca\/bc-ale-trail-mobile-app\/\">mobile app<\/a> and earn points along the way that you can redeem for rewards.<\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<h4>ALWAYS Drink Responsibly<\/h4>\n<p>Members of the BC Ale Trail are committed to ensuring their beers are promoted and enjoyed responsibly, by those adults who choose to consume them, for the continued prosperity of the craft beer industry in British Columbia.<\/p>\n<p>No one should drink alcohol, even in moderation, before operating a motor vehicle or engaging in other activities that involve attention and skill or physical risk.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What makes BC craft beer so special? Well, it\u2019s really good. British Columbia\u2019s brewers are innovators. They have been since John Mitchell and Frank Appleton built the Horseshoe Bay Brewery\u2014Canada\u2019s first microbrewery\u2014back in 1982. They are creative entrepreneurs, innovative business owners, who have nurtured their industry with desire and determination to be the best at &hellip; <a href=\"https:\/\/bcaletrail.ca\/about-project\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":19787,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-narrow-page.php","meta":{"footnotes":"","itinerator_page_type":"","itinerator_page_slug":"","itinerator_page_id":"","itinerator_sitemap_listing_type":"","itinerator_sitemap_tag_filters":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About The BC Ale Trail<\/title>\n<meta name=\"description\" content=\"The BC Ale Trail is a series of self-guided itineraries highlighting BC&#039;s craft brewery destinations and the super, natural landscapes that surround them. 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